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How Embracing Creativity Fuels Business Growth and Mental Well-Being

How Embracing Creativity Fuels Business Growth and Mental Well-Being

As the retired founder of Wholesale Supplies Plus and co-founder of DIY Craft Warehouse, I've experienced firsthand the pressures of a start-up and the whirlwind of managing a thriving business. It's a journey filled with challenges, constant decision-making, and often, unavoidable stress. Yet, amidst this chaos, I discovered an unlikely business ally – regular crafting. In this article, I'd like to share how incorporating creativity into our busy business lives can not only be a stress reliever but also a catalyst for success.

The Power of Crafting

Crafting isn't just about creating something beautiful or functional; it's a therapeutic process that allows your mind to relax and wander freely. When you're crafting, the focus required to piece together materials or follow a pattern offers a respite from the rigors of business thinking. This shift in focus can be incredibly rejuvenating.

When we over-focus on our professional tasks, we often find ourselves stuck in a tunnel vision, limiting our ability to see the bigger picture or alternative solutions. Crafting, by contrast, offers a space where the mind can meander, allowing thoughts and ideas to percolate naturally. This subtle, subconscious processing can be surprisingly effective in untangling complex issues. It's in these moments of relaxed creativity that our brains can make connections we might not have seen while in the throes of intensive work.

Moreover, the act of crafting can stimulate different parts of the brain, areas that may remain dormant during typical business activities. This stimulation can lead to a burst of creative insights, often providing unexpected and innovative solutions to business problems. The rhythm and repetition involved in many crafting activities can also be meditative, promoting a state of mental clarity and calmness.

Benefits for Entrepreneurs

Enhanced Creativity: Regular engagement in creative activities, enhances your ability to think outside the box, fostering a mindset that's not confined by conventional boundaries. When you immerse yourself in the world of crafting, you're essentially training your brain to approach problems from various angles, to see beyond the obvious, and to experiment with novel solutions. 

Innovation & Agility: In a landscape where innovation is key to staying ahead, the ability to devise unique solutions to challenges can set you and your business apart. Crafting encourages a playful exploration of ideas, a skill that can be directly applied to tackling business problems. By regularly engaging in activities that require imagination and creative problem-solving, you develop a more agile and inventive approach to your work.

Understanding the Beginners Mindset:   As entrepreneurs, we often expect our team members to quickly adapt and excel in their roles. However, when we engage in a new crafting activity, we are reminded of the challenges that come with learning something from scratch. This experience helps us to better appreciate the struggles that our employees might face when tackling new tasks or adapting to changes in the workplace.

Building a Culture of Learning and Growth: By stepping into a role where you are not an expert, you set an example of continuous learning and humility. This can foster a company culture where employees feel more comfortable taking risks, trying new things, and admitting when they need help. It creates a more empathetic and collaborative workspace where employees feel valued and understood. 

Enhanced Communication Skills: Crafting requires you to follow instructions, sometimes leading to confusion or misinterpretation. This parallels the communication challenges often faced in a business setting. As you navigate through a crafting project, you develop a deeper understanding of clear communication and the importance of providing concise, understandable instructions to your team.

Integrating Crafting into a Busy Schedule

Dedicate Time for Unplugged Creativity: Carve out a regular slot in your schedule for crafting, be it an hour weekly or a few minutes daily, and treat it as essential, non-business time. Initially, this might seem unproductive as it's not quantifiable in terms of ROI or data metrics. However, I assure you, it's a valuable investment in your mental well-being. This practice allows you to slow down and release the grip of anxiety, fostering a healthier mindset away from the constant demands of business.

Involve Your Team: A leader's example is a powerful motivator for employees. Think about integrating creativity sessions as part of your team-building exercises. This approach not only breaks the monotony of routine work but also encourages a vibrant culture of innovation and collaboration. These sessions can serve as a platform for team members to express themselves uniquely, fostering a sense of unity and mutual respect. Additionally, such creative activities can enhance problem-solving skills and encourage out-of-the-box thinking. By participating together in these crafting experiences, your team can develop stronger bonds, better communication, and a shared sense of achievement. Ultimately, this strategy leads to a more engaged, motivated, and cohesive team, aligned not just in their work goals but in their creative pursuits as well.

Share Your Creations: Place your creations on your desk or in shared office spaces, turning them into intriguing conversation pieces. Encourage discussions, sharing the journey of their making, the challenges you faced, and the joy of overcoming them. Delve into the reasons behind choosing each project, and if applicable, share any team dynamics or outcomes involved in their making. Such conversations can reveal new facets of your personality and interests, deepening the bonds with your customers and colleagues. Additionally, discussing the creative process and the teamwork involved can serve as a metaphor for work-related projects, illustrating the value of persistence, creativity, and collaboration. By sharing you're also fostering a culture of openness, creativity, and mutual inspiration within your professional relationships.


Incorporating crafting into your life isn't just about finding a hobby; it's about creating a space where your mind can breathe, innovate, and rejuvenate. As entrepreneurs and business leaders, we must remember that taking care of our mental health is as crucial as taking care of our businesses. So, I encourage you to pick up that paintbrush, knitting needle, or glue gun and discover the joy and benefits of crafting.

Remember, the key to balancing business with creativity lies in recognizing that they are not opposing forces, but complementary ones.

Happy crafting and happy entrepreneuring!

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