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Contests to Build Customers

Contests to Build Customers

Crafters are always looking for ways to grow their business and engage with their audience. One effective way to do this is by hosting contests. Contests are a great way to build your brand, increase your social media presence, and connect with potential customers. Here are some tips on how crafters can use contests to build their business:

1. Determine your goals: Before hosting a contest, it's important to identify your goals. Do you want to increase your social media following? Build brand awareness? Promote a specific product? Once you know your goals, you can create a contest that will help you achieve them.

2. Choose the right platform: There are a variety of platforms you can use to host your contest, including social media, your website, or even in-person events. Choose the platform that makes the most sense for your goals and your audience.

3. Make it easy to enter: The easier it is to enter your contest, the more likely people are to participate. Consider using a simple entry form or asking participants to share your contest on social media.

4. No purchase necessary:  It is illegal for contests to require a purchase because it violates the laws governing sweepstakes and contests. These laws were put in place to protect consumers from fraudulent and deceptive marketing practices. When a contest requires a purchase to enter, it becomes a form of illegal gambling.

5. Offer a valuable prize: The prize you offer is one of the most important aspects of your contest. Make sure it's something your audience will value and that is relevant to your brand.

6. Promote your contest: Once your contest is live, it's important to promote it to ensure maximum participation. Use social media, email marketing, and other channels to get the word out.

7. Follow up: After the contest is over, be sure to follow up with participants and announce the winner. This is a great opportunity to thank participants for their support and promote your brand.

Contests can be a powerful tool for crafters looking to build their business. By setting clear goals, choosing the right platform, making it easy to enter, offering a valuable prize, promoting your contest, and following up with participants, you can create a successful contest that helps you grow your brand and connect with your audience.